Personal Logo

Personal Name Stamp Logo
Adobe Illustrator
2010

I am a huge fan of Herb Lubalin. During a break between contract-jobs, I played around with a personal logo using his techniques of kerning and flourishes to create a pictorial representation of the type.

For my logo, I thought of a Doorway Threshold and Lintel. A couple of colleagues and I had just moved into a new studio and we were in the process of renovating customizing the space. I wanted to convey the notion that our door was always open to our clients.

Playing with different type faces, inter-locking serifs, and staring at my name in various versions felt a bit weird after a while.

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